Athena Ag, Inc. Privacy Policy

Effective Date: April 17, 2025

‍

1. Introduction

At Athena Ag, Inc. ("we," "us," or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, use our services, or interact with third-party tools we use. We comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Information We Collect

We collect the following categories of personal information:

Personal Identifiers: Name, email address, phone number, and other contact details provided through forms, bookings, or other interactions.
Commercial Information: Purchase history, preferences, and interactions with our marketing campaigns (such as email opens, clicks, form submissions). Additionally, we may collect business information that you voluntarily share with us, such as cultivation data or grow procedures, application methods, crop performance data, or other operational insights.
Internet Activity: Browsing history, IP address, device information, and interactions with our website or advertisements.
Professional Information: Job title, company name, professional contact details, and other business-related data for lead enrichment or CRM purposes. Additionally, if you choose to apply for a position with us, you may submit your contact information and resume online. We will collect and process the information you voluntarily include in your application materials.
Communications: Records of communications with members of our team, appointment details, and customer inquiries.
Sensitive Personal Information: Payment details or other sensitive data, processed only with your explicit consent or as needed to provide services. We do not currently process special categories of data (e.g., health or biometric data) under GDPR Article 9.

‍

3. How We Collect Information

We collect personal information through:

Direct Interactions: When you fill out forms, schedule appointments, or engage with our marketing or team.
Automated Technologies: Cookies, analytics tools, and tracking pixels on our website or third-party platforms.
Third-Party Sources: Tools like lead enrichment platforms or customer relationship management (CRM) systems.

‍

4. How We Use Your Information

We use your personal information to:

Deliver and improve our services, such as managing customer relationships, processing orders, delivering marketing content, or responding to inquiries and customer service requests.
Measure performance, such as analyzing data to understand user behavior and optimize our website and services.
Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information related to our services and offerings, and for sending promotional emails, coupons, or appointment reminders.
Integrate data across platforms for seamless operations.
Develop new products, services, features, and functionality.
Optimize our products and services, provide tailored recommendations, and better understand industry practices.
Prevent fraud and ensure security.
Comply with legal obligations under GDPR, CCPA, and other applicable laws.

‍

5. Legal Basis for Processing (GDPR)

Under GDPR, we process personal data based on the following legal grounds:

Consent: For marketing emails, form submissions, or sensitive data processing. You can withdraw consent any time by clicking “unsubscribe” in emails or by contacting us.
Contract: To fulfill orders, appointments, or service agreements.
Legitimate Interests: For analytics, lead enrichment, or service improvement, provided your rights are not overridden.
Legal Obligation: To comply with regulatory requirements.

‍

6. Consent Management

Where we rely on your consent (e.g., for marketing or cookies), we obtain it through clear opt-in mechanisms, such as checkboxes or cookie consent banners. You can withdraw consent at any time by:

Unsubscribing from marketing emails via the link in each email.
Adjusting cookie preferences in our consent tool or your browser settings.
Contacting us at compliance@athenaag.com.

‍

7. Sharing Your Information

We share your data with third-party service providers to operate our business. These providers include:

Category

Description

Lead Enrichment & Sales Tools

Tools used to enrich leads and assist sales efforts.

Appointment Booking

Tools used to schedule and manage appointments.

Marketing Tools

Tools used for email marketing, promotions, and advertising campaigns.

Data Analytics & Visualization

Tools used to analyze and visualize data.

CRM & ERP

Customer Relationship Management and Enterprise Resource Planning systems.

Cloud Storage

Tools used for secure cloud data storage.

Communication Tools

Tools used for team and client communications.

Form Creation

Tools used to create and manage online forms.

Data Integration

Tools used to integrate and automate workflows between systems.

Our Privacy Policy does not apply to third-party advertisers, websites, or services (such as advertising networks or analytics providers) that we may partner with. We may share certain personal information, such as personal identifiers and professional information, with these third parties for purposes such as managing communications and customer relationships, personalized advertising, etc. For more information related to our third-party practices, including instructions on how to opt out of certain types of processing, please contact us.

We may also share data with other recipients, such as legal advisors or auditors, to comply with legal obligations or protect our rights. We do not sell your personal information.

‍

8. Your Rights Under GDPR and CCPA

You have the following rights regarding your personal information:

Access: Request a copy of your personal data.
Rectification: Correct inaccurate or incomplete data.
Deletion: Request deletion of your data, subject to legal obligations.
Restriction: Limit the processing of your data in certain circumstances.
Portability: Receive your data in a structured, machine-readable format.
Objection: Object to processing based on legitimate interests or direct marketing.
Opt-Out: Opt out of the sale of your personal information (note: we do not sell personal data).

To exercise your rights, contact us at compliance@athenaag.com. We will respond within 30 days.

‍

9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. For example:

CRM data is retained for the duration of our business relationship, plus the minimum amount of time to ensure compliance with applicable laws.
Marketing data is retained until you unsubscribe or request deletion.
Analytics data is anonymized and retained indefinitely for statistical purposes.
Payment data is retained for 7 years to comply with tax laws.

‍

10. International Data Transfers

Your data may be transferred to third-party providers located outside the European Economic Area (EEA) or California. We ensure that such transfers comply with GDPR and CCPA through:

Standard Contractual Clauses (SCCs).
Data processing agreements with adequate safeguards.
Verification of third-party compliance with international data protection standards.

‍

11. Cookies and Tracking Technologies

Our website and third-party services use cookies and similar technologies to enhance your experience and analyze usage. You can manage cookie preferences through your browser settings or our cookie consent tool.

‍

12. Security

We protect your data with encryption, access controls, and secure cloud storage. While we strive to ensure security, no system is 100% secure.

‍

13. Children's Privacy

Our services are not directed to individuals under 16. If we learn that we have collected data from a child under these ages, we will delete it promptly. We may verify age through form submissions or account creation processes.

‍

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a website notice. Check our privacy page at www.athenaag.com/privacy for the latest version.

‍

15. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact us at:

Email: compliance@athenaag.com
Address: Athena Ag, Inc., 1300 Marsh Landing Parkway #106, Jacksonville Beach, Florida, 32250, USA

For GDPR purposes, our Data Protection Officer can be reached at the above email.

‍

16. Complaints

If you believe your data has been mishandled, you have the right to lodge a complaint with a supervisory authority (GDPR) or the California Attorney General (CCPA).